2011/2012 Categories:
Competition
102 Nominations, 8743 votes and now for the winners
The Unpackit 2011 Packaging Awards have been decided with the list of winners in both “Best” and “Worst” categories below. We’d like to thank everybody for an amazing response to our campaign and hope we can bring you more of the same next year.
Best Packaging 2011
- Potato Pack
A compostable take-away container made in Blenheim from waste potato starch has won the 2011 Unpackit Award for New Zealand’s best packaging. View the original nomination. - Speights swap-a-crate
Refillable beer bottles with a deposit system on the crate to encourage you to return them for refilling. View the original nomination.
- Egg carton
A humble classic, well designed, made from recycled cardboard and fully recyclable. View the original nomination.
Worst Packaging 2011
- Sunsweet Prunes
Individually wrapped prunes in a non-recyclable container imported from America. View the original nomination. - Brother Ink Cartridges
Layers of packaging, japanese recycling symbols wraped in a non-recyclable blister pack. View the original nomination. - Cadbury Drinking Chocolate
Composite packaging, cardboard, steel and aluminium, only bit you can recycle is the lid. View the original nomination.
How it happened…the nomination phase…
The campaign kicked off in …. when we asked the public for nominations of their favorite likes and dislikes. We had a great response with over 100 nominations submitted to the website. Check out the Youtube stream for the great video nominations we received.
Using our rules of good packaging we shortlisted the 102 nominations to 8 finalists for the best and 8 finalists for the worst. We announced the finalists on the 27th March when voting began.
Voting and the Roadshow
A tour of New Zealand was the next step. The Unpackit Crew travelled the length of New Zealand from Invercargill to Kaitaia on the Unpackit Roadshow of Joy.
Schools, Universities, Farmer’s Markets, Town Halls and main streets were the stage for the show. Stripteasing bananas on stilts, juggling mini pack madness and the PLA rap were all part of the show as well as a full run through of the finalists.
21 towns and 8743 votes later the crew returned to Wanaka and started counting to find out who New Zealand had voted for the very Best and very Worst Packaging in 2011.
